With the launch of the new Travel Digital screen network, we are offering advertisers a highly effective opportunity to reach audiences from all across Latvia — in a location where people move, wait, commute and shop every day, thanks to the station’s direct connection to the “Origo” shopping centre.

The Travel Digital network consists of:
• 7 digital wall screens
• 2 large-format LED screens

These screens are placed in the main corridors of Riga Central Railway Station to intercept the highest footfall in the city and provide advertisers with access to a nationwide audience.

Every day, advertising here is seen by over 33,000 people (ViVi) — passengers travelling by train within Latvia as well as on international routes. With the opening of the new Tartu–Riga line, the number of daily travellers from Estonia has also increased.

The screens are installed in high-visibility locations throughout the station, reaching everyone arriving or departing — residents of Riga, visitors from other Latvian cities and international travellers.

Riga Central Station brings together a wide mix of people, allowing advertisers to reach a broad and diverse audience. This is an opportunity not only to gain visibility but also to inspire purchase ideas that passengers will explore immediately on their mobile devices.

The station is directly connected to the “Origo” shopping centre, giving passengers who spend more time at the station the option to purchase advertised products right on the spot. Meanwhile, travellers arriving from other cities frequently continue their shopping in nearby stores or at larger retail centres later in the day.

Currently, at least seven Latvian cities provide direct train connections to Riga:
• Jelgava
• Dobele (on selected routes)
• Liepāja (daily routes since August 2023)
• Sigulda
• Tukums
• Daugavpils
• Gulbene (periodically)

Screen operating hours: 04:00–00:00

For more information, please contact our sales team:
sales-lv@bauermediaoutdoor.com