TOTAL

TOTAL is a unique digital out‑of‑home advertising package delivering full city coverage through a powerful mix of premium digital formats.

Formats included in the package:‍

• Street Digital: 80
• Shopping Digital: 65
• Large format LED: 5
• Travel Digital: 7

This package reaches people in different locations and at different times of the day, ensuring maximum campaign effectiveness when both broad audience reach and frequent exposure are essential, along with continuous brand contact within environments that align naturally with everyday routines.

TOTAL brings together all of our digital screen formats into one integrated solution, ensuring a consistent and high‑impact brand presence across the city. It is our most comprehensive offering, designed to reach audiences wherever they go — at work, while shopping, on the way home or waiting for a train. That’s why TOTAL is the ideal solution for campaigns with ambitious goals and large‑scale reach.

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Why choose TOTAL:

• The widest digital out‑of‑home coverage across Riga
• A unique combination of formats not offered by any other provider
• Reaches audiences throughout the entire consumer journey — on the streets, in shopping centres and while travelling
• Consistent and repeated visibility across multiple environments
• A strong foundation for both brand awareness and sales activation
• Ideal for high‑impact, nationwide campaign

Campaign objectives supported by TOTAL:

• Maximum reach and high contact frequency
• Rapid growth in brand awareness for large‑scale, high‑visibility campaigns
• Product and promotional communication to broad and diverse audiences
• A unified and powerful brand presence across the city

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For further information or inquiries, please contact our sales team at sales-lv@bauermediaoutdoor.com