Digital screens in the retail environment are becoming an effective platform to reach a targeted group of consumers at a time when they are open to new offers and ready to make purchase decisions. This makes shopping malls a strategic location for promotional communication with a high potential for return.

Screens are located in the most active areas, ensuring maximum reach, and visually appealing content encourages visitors to respond to promotional offers.

Digital screens are not only informative, they create a modern and dynamic shopping experience, reinforcing the image of the shopping mall as a hub of innovation and customer convenience.

For advertisers, this is an opportunity to be visible, relevant, and contextually precise — right where purchase decisions are made and acted upon.

“Rīga Plaza” is a modern fashion and entertainment centre located on the banks of the Daugava River, just minutes from the city centre. It’s a place where shopping meets leisure, offering over 150 stores, restaurants, and cafés, as well as Apollo Kino, My Fitness, the O’Learys entertainment zone, and an art gallery.  

The shopping mall attracts a wide audience — from stylish urban dwellers to families seeking quality time together.

Its unique character lies not only in its diverse offerings but also in its atmosphere — a bright, open space with modern design that transforms shopping into an experience.

Audience profile of "Rīga Plaza" shopping mall.

Screen operating hours:
10:00-21:00