The audience of “Rīga Plaza” is like a dynamic urban mosaic — stylish, purposeful, and aesthetically sensitive. It’s a community that values quality, design, and experience. Here, young professionals seeking inspiration and innovation meet families enjoying a peaceful shopping atmosphere, and fashion enthusiasts for whom style is a way of life.

This audience is discerning yet open to new ideas. They appreciate sophistication without excessive pomp and seek places where they can not only shop but also recharge through aesthetics, culture, and emotion. “Rīga Plaza” is more than a shopping mall — it’s a space where people rediscover themselves, relax, entertain, and embrace time for themselves.

Demographics:

• Age: 20–45;
• Gender: Balanced — both women and men;
• Residence: Riga, Ķengarags, Pļavnieki, Maskavas forštate, Salaspils, etc.;
• Income level: Medium income with a tendency toward a stylish lifestyle;

Professional status:

• Young professionals, students, creatives;
• Urban lifestyle followers who value design and functionality;
• Visitors seeking both practical purchases and aesthetic experiences;

Shopping habits:

• Actively follow fashion, trends, and promotions;
• Visit clothing, accessories, electronics, and interior stores;
• Appreciate a comfortable environment, quality service, and digital experiences;

Interests & Lifestyle:

• Contemporary style, urban culture, social media;
• Technology, design, sustainable solutions;
• Coffee culture, urban aesthetics, digital communication;
• Leisure time with friends, shopping as entertainment.

‍