“Galerija Centrs” is one of Riga’s most iconic shopping malls, located in the heart of the Old Town. Its visitors are diverse, yet united by their appreciation for aesthetics, quality, and the rhythm of urban life.

Key Visitor Segments:

• Active urban residents:
  Young professionals, office workers, and entrepreneurs who live or work in the city centre. They value convenient access, quality brands, and the ability to combine shopping with lunch or a coffee break.
• Tourists and city guests:
  A popular destination for Old Town visitors seeking authentic atmosphere, historic architecture, and internationally recognized stores.
• Fashion and lifestyle enthusiasts:
  Visitors who follow the latest trends and seek stylish clothing, accessories, and cosmetics. They often enjoy the “Burzma” food zone for modern gastronomy.
• Families and seniors:
  On weekends, the shopping mall becomes a place for families to spend time together, while on weekdays, seniors appreciate the calm atmosphere and wide range of services.

Visiting Patterns:

• High footfall during weekday lunch hours, evenings, and weekends;
• Shopping combined with dining, cultural experiences, and leisure;
• Strong digital engagement, especially among tourists and urban professionals;

Values & Motivation:

• Authenticity, aesthetics, quality;
• Convenient location and diverse offerings;
• Historic charm blended with a modern shopping experience.