The shopping centre Spice has taken an important step in its brand development to provide clearer positioning and improve visitor navigation. The former Spice Home is now Spice Life, while the main Spice building has been renamed Spice Style.

What does this mean for you as an advertiser?

1. Clearly defined audience segments

The new naming and refined concepts allow brands to select the most suitable advertising environment with greater precision:

• Spice Style — a destination for fashion, beauty, design and premium everyday retail. A visually alert, trend-driven audience.
• Spice Life — now far beyond the home category; it attracts lifestyle consumers, active families, wellness and sports enthusiasts, and     travellers. A broad, affluent and highly loyal customer base.

This ensures your message reaches the most relevant shoppers in the most relevant location.

2. Increased advertising potential — larger and more diverse visitor flow

The ongoing development of Spice Life, new anchor stores (Decathlon, Sinsay), and extensive reconstruction work significantly expand both visitor numbers and audience diversity:

• young professionals and active lifestyle consumers
• families with children
• international travellers

A broader audience translates into higher reach and stronger advertising impact.

3. A more modern environment — better ad perception

Reconstruction at Spice Life is carried out while the centre continues to operate at full capacity. This guarantees:

• stable and consistent footfall
• an upgraded, visually improved environment
• higher attention to visual communication

Advertising is viewed in a contemporary, architecturally enhanced setting, strengthening perceived brand quality and overall effectiveness.

4. Clearer visitor navigation — stronger advertising effect

The new centre names provide better clarity on each building’s specialization, which:

• improves visitor movement patterns
• groups specific shopper segments in the relevant zones

Your advertising reaches consumers with strong situational relevance and high purchase motivation.

Store and service directory for Spice Style & Spice Life:

https://www.spice.lv/lv/veikali

We would be happy to prepare an individual proposal for advertising opportunities on the digital screens at Spice Style or Spice Life.

Please contact us at: sales-lv@bauermediaoutdoor.com