Bauer Media Outdoor is the first OOH company to bring automated trading, real-time optimisation and premium screen access in Latvia.

 Bauer Media Outdoor (BMO) Latvia, a part of Europe’s leading Out of Home (OOH) media owners, today announced the launch of programmatic OOH in Latvia. This marks a significant step forward for the advertising ecosystem in the Baltics, giving advertisers and media agencies greater flexibility, precision, and efficiency in outdoor media buying.

This launch connects digital media-buying platforms with BMO’s extensive digital Out of Home (DOOH) inventory across Europe, enabling more advanced, data-driven campaign planning and delivering stronger outcomes for advertisers operating in the Baltic markets.

Jānis Puravs, Managing Director at Bauer Media Outdoor Latvia, said: “The introduction of programmatic in Latvia and the Baltics is a natural next step in making Out of Home advertising more advanced, data-led, and accessible. Advertisers are increasingly looking for flexible, measurable solutions that deliver real impact. By introducing programmatic capabilities, we’re opening a new chapter for Out of Home in the Baltics, where automation, precision, and creativity work hand in hand to drive stronger results.”

Programmatic buying is transforming how OOH campaigns are planned and delivered. By automating the buying and selling of ad space through specialised platforms, it enables real-time adjustments, smarter audience targeting based on factors like time of day, location, weather, or behavioural data and more efficient budget use with transparent, measurable results.

Programmatic streamlines the entire campaign lifecycle, from planning and booking to delivery and performance tracking, through automation and data-led decision-making. Advertisers gain greater control over targeting, timing, and spend, while media owners benefit from stronger inventory management, improved demand forecasting, and enhanced transparency across every transaction.

Dom Dunne, Commercial director, Programmatic & Launch PAD Europe at Bauer Media Outdoor, said: “Digital Out of Home is now perfectly positioned to cement its place in the ad tech mainstream, as media buyers seek more meaningful, real-time ways to connect with audiences across channels. Programmatic innovation is fuelling the next wave of digital Out of Home growth, giving omnichannel buyers across Europe access to premium inventory, smarter targeting, and the flexibility today’s campaigns demand.”
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More information:

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Bauer Media Outdoor Latvia
Marketing and Sales Manager
Ieva Endriksone
ieva.endriksone@bauermediaoutdoor.com‍

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Bauer Media Outdoor Finland
Customer Success ​
Emma Salminen​
emma.salminen@bauermediaoutdoor.com ​
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