Audience profile
Spice Style is one of Latvia’s most stylish and most visited fashion and lifestyle shopping centres, where shopping transforms into an aesthetic, inspiring and high‑quality experience.
It attracts active urban residents, families and style‑conscious visitors who are looking not only for a broad selection of brands, but also fora modern and comfortable environment where they can enjoy their time.
People come to Spice Style not just to shop — they come to relax, socialise, seek inspiration and enjoy a contemporary atmosphere that combines fashion, gastronomy and wellbeing.
Demographic Profile:
- Age: 25–55
- Gender: primarily women, but also families and couples
- Location: Riga and nearby areas (Pārdaugava, Mārupe, Imanta, Zolitūde, Piņķi, etc.)
- Income level: medium to high
This is an affluent, aesthetically sensitive and brand‑oriented audience.
Professional Status:
- Young professionals with a dynamic, urban lifestyle
- Entrepreneurs and office employees
- Mothers with children
- Representatives of creative industries, design and digital sectors
An audience that values quality, style and convenience.
Shopping Behaviour:
- Looks for high‑quality, well‑known brands and the latest collections
- Enjoys shopping as an experience, including:
— cafés and restaurants
— beauty services, hair salons, SPA - Frequently visits fashion, interior, accessories and electronics stores
- Appreciates promotions, loyalty programmes and visually appealing advertising
- Actively uses digital channels and social media to find inspiration before making a purchase
Interests & Lifestyle:
- Fashion, style and the latest seasonal trends
- Healthy and active lifestyle: gyms, wellness services
- Family activities and children’s products
- Technology, innovation and contemporary design
- Digital communication, social media and trend‑following
This is a visually discerning, modern and trend‑aware audience with a strong interest in brands and new collections.
