Shopping Digital

The "Shopping Digital" network unites seven of Riga’s most popular shopping malls, delivering extensive urban coverage both in terms of audience reach and geographic distribution in the city.

A total of 65 strategically placed digital screens ensure your message reaches consumers at the exact moment they’re ready to shop — when interest in promotional content is at its peak.

According to Kantar, 72% of shopping centre visitors notice digital advertising screens, confirming the high visibility and effectiveness of this media channel.

Digital screens are not only informative, they create a modern and dynamic shopping experience, reinforcing the image of the shopping centre as a hub of innovation and customer convenience.

For advertisers, it is an opportunity to be visible, relevant and contextually accurate - right where purchasing choices are made and made.

Brand opportunities and benefits:

• ‍Active presence along the customer journey:
  Digital screens reinforce brand visibility in environments where choices are made and purchases happen.
• Real-time offer communication:
  Effectively informs shoppers about products, promotions, pricing, and news—helping them navigate a wide range of options.
• Brand value storytelling:
  Creates an emotional connection with the audience by highlighting brand identity and uniqueness.‍
• Sales boost with proven impact:
  42% of shoppers choose a product they’ve previously seen in advertising (“Path to Purchase” study, Bauer Media Outdoor Finland).

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“Shopping Digital” network reaches a broad and valuable demographic:

• Riga residents aged 18 to 65+:
  ‍Active consumers with diverse lifestyles, interests, and shopping habits — from youth to seniors.‍
• Working urban professionals:
  Visit shopping centres on weekdays and weekends, combining errands, leisure, and shopping.‍
• Families with children:
  ‍Choose shopping malls as multifunctional spaces for shopping, entertainment, dining, and quality time.
• Style and innovation enthusiasts:
  Interested in fashion, beauty, wellness, sports, and tech — always on the lookout for the latest trends.
• Youth and students:
  Actively seek out fashion, tech, and entertainment, with a strong preference for visually engaging advertising.‍
• Tourists and city visitors:
  Frequently visit "Galerija Centrs" in the heart of Riga and "Spice" on the way to the airport — offering access to an international audience.

Shopping mall visitor habits in data (Norstat):

• 52% of Riga residents visit shopping malls at least once a week;
• 84% spend at least an hour in shopping mall, 43% spend more than 2 hours there;
• 29% also visit shopping malls for entertainment and leisure purposes;
• 64% make their purchase decision in-store;
• 49% admit to buying more than they originally planned.