“Spice Home” is one of Latvia’s leading interior and home goods shopping malls, located next to the popular “Spice” mall. Its strategic location ensures convenient access for both city residents and visitors from the surrounding areas.

It brings together premium brands, design stores, and practical home solutions — from furniture and lighting to textiles and decorations.
“Spice Home” attracts purposeful shoppers looking to furnish their homes with quality, including families with children, design enthusiasts, and professional interior designers.

Demographics:

• Age: 28–55 — active consumers with a stable lifestyle;
• Gender: Balanced, with a slight majority of women;
• Residence: Riga, suburban areas, nearby cities (Jūrmala, Ogre, Salaspils);
• Income level: Medium to high — willing to invest in quality interiors;
• Education: Higher or professional education;

Professional status:

• Occupation: Entrepreneurs, office workers, creatives, interior designers;
• Family status: Often families with children, couples, homeowners or recent movers;
• Life stage: Stable phase — furnishing, renovating, or upgrading their homes;
• Mobility: Visit by car, value easy access and parking;

Shopping habits:

• Purchase type: Purposeful purchases — furniture, interior items, lighting, textiles;
• Shopping frequency: Monthly or seasonal (before holidays, renovations, relocations);
• Budget: Willing to invest in quality, but appreciate promotions and loyalty offers;
• Additional activities: Visit cafés, children’s areas, participate in events;

Interests & Lifestyle:

• Design interest: Seek stylish, functional, and aesthetic home solutions;
• Inspiration: Visit to gather ideas for improving their interiors;
• Digital behavior: Actively follow brands on social media, look for reviews and recommendations;
• Values: Quality, sustainability, aesthetics, functionality.

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