Shopping mall “Spice” is one of the most popular and stylish retail destinations in Latvia, where shopping transforms into a lifestyle experience.

It attracts active city dwellers, families with children, fashion enthusiasts, and business professionals who appreciate the wide selection of brands, high-quality service, and aesthetic environment.

Visitors don’t just shop here — they spend time, get inspired, and enjoy an atmosphere that blends comfort with modern elegance.

Demographics:

• Aged 25–55;
• Predominantly women, but also families and couples;
• Residents of Riga and surrounding areas (Pārdaugava, Mārupe, Imanta, Zolitūde, Piņķi, etc.);
• Medium to high income levels;

Professional Status:

• Young professionals with active lifestyles;
• Entrepreneurs and office workers;
• Mothers with children;
• Representatives of the creative industries;

Shopping Habits:

• Seek quality, brands, and a stylish experience;
• Combine shopping with leisure — cafés, restaurants, beauty services;
• Frequently visit fashion, interior design, and electronics stores;
• Appreciate promotions, loyalty programs, and visually appealing advertising;

Interests & Lifestyle:

• Fashion and style trends;
• Healthy living, fitness clubs, SPA;
• Family activities and children’s products;
• Technology and design;
• Social media and digital communication.