“The Tower” is a uniquely shaped large-format LED screen that stands out with its vertical design and strong visual presence.
Visible from up to 300 meters away, it maintains high visibility along the entire route when crossing the Salu Bridge toward the city centre — one of Riga’s most dynamic traffic flows.

Located on Lāčplēša Street, in a strategic spot with heavy vehicle and pedestrian traffic, the screen’s impressive size, shape and placement ensure that advertising is highly noticeable — especially during morning and evening rush hours, when people are commuting to work, home, or leisure activities.

Its high resolution is achieved through a finer LED pixel pitch, delivering sharp, clear, and detailed visual seven from a distance.

Ads are not only highly visible but also visually refined from the very first glance—regardless of viewing angle or distance.

This is one of the key qualities that makes “The Tower” one of the most effective and prestigious advertising locations in the city.

Screen operating hours:
00:00-24:00