The large-format LED screen is located at one of the busiest intersections in Pļavnieki — at the corner of Deglava and Saharova Streets.

It is clearly visible from three major traffic directions, capturing the attention of both drivers and pedestrians.
Positioned above the entrance to the “Augusts” shopping centre, the screen benefits from additional foot traffic and delivers high advertising effectiveness.

Its size, brightness, and strategic placement make it a clear choice for brands aiming to stand out in one of Riga’s most densely populated and active districts.

Neighbourhood profile:

• Pļavnieki is home to around 48,000 residents and is known for its concentration of multi-storey residential buildings;
• Purvciems is one of Riga’s most populated areas, with approximately 59 000 residents;
• Together, these districts represent a significant portion of Riga’s suburban population, commuting daily by car, public transport, or on foot.

Audience profile:

• Families with children living in apartment blocks, actively using local infrastructure—schools, kindergartens, shopping centre;
• Working city residents commuting along major roads, including     Deglava Street, toward the city centre or Jugla;
• Seniors and young people living in well-connected neighbourhoods with accessible public services;
• Active consumers who regularly visit shopping centres, local stores, and dining venues.

Screen operating time:
00:00-24:00