"Damme" shopping mall

Audience profile

Damme Shopping mall is Imanta's largest shopping centre, with 140 000 visitors a week.

It attracts a broad and diverse audience including working city residents, families with children, seniors, and students who choose “Damme” both for practical shopping and leisurely time spent.

"Damme" is not just a place to shop - it's a centre where you can spend time, meet friends or just enjoy a relaxed atmosphere. It offers something for different audiences - from urbanites in a hurry to families with children, from seniors to young people looking for up-to-date products at affordable prices.

“Damme” shopping mall attracts a broad audience that reflects the social and demographic structure of Imanta and its surrounding neighborhoods.

Visitor Segments:
  • Residents of Imanta and Zolitūde:
    Local shoppers who choose “Damme” for everyday needs — groceries, services, clothing.
  • Working city residents:
    Visit the center on weekdays after work or during lunch breaks, as well as on weekends.
  • Families with children:
    Use the center’s offerings as a combination — shopping, dining, entertainment.
  • Seniors and students:
    Seniors appreciate the convenience and accessibility, while students seek relevant products and services at affordable prices.
  • Fashion, beauty, and tech enthusiasts:
    Visit specialized stores and salons, following the latest trends.
  • Transit flow to Jūrmala:
    Visitors passing through Imanta often stop at “Damme” for a quick and convenient shopping experience.

Shopping Environment & Offerings:

Damme” provides a versatile and functional environment for everyday needs. It features:

  • Grocery stores such as Rimi;
  • Popular dining options like LIDO and Vairāk Saules;
  • Fashion and apparel retailers;
  • Electronics stores;
  • Beauty salons;
  • Optical and pharmaceutical services;
  • Banks and telecommunications providers;

All in one place — combining convenience with comfort.

Accessibility:

Its location ensures easy access for both local residents and transit visitors, including those heading to Jūrmala. The center is also well-connected by public transport, making it easily reachable for youth and students.

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