

Audience profile
Damme Shopping mall is Imanta's largest shopping centre, with 140 000 visitors a week.
It attracts a broad and diverse audience including working city residents, families with children, seniors, and students who choose “Damme” both for practical shopping and leisurely time spent.
"Damme" is not just a place to shop - it's a centre where you can spend time, meet friends or just enjoy a relaxed atmosphere. It offers something for different audiences - from urbanites in a hurry to families with children, from seniors to young people looking for up-to-date products at affordable prices.
“Damme” shopping mall attracts a broad audience that reflects the social and demographic structure of Imanta and its surrounding neighborhoods.
Visitor Segments:
- Residents of Imanta and Zolitūde:
Local shoppers who choose “Damme” for everyday needs — groceries, services, clothing. - Working city residents:
Visit the center on weekdays after work or during lunch breaks, as well as on weekends. - Families with children:
Use the center’s offerings as a combination — shopping, dining, entertainment. - Seniors and students:
Seniors appreciate the convenience and accessibility, while students seek relevant products and services at affordable prices. - Fashion, beauty, and tech enthusiasts:
Visit specialized stores and salons, following the latest trends. - Transit flow to Jūrmala:
Visitors passing through Imanta often stop at “Damme” for a quick and convenient shopping experience.
Shopping Environment & Offerings:
Damme” provides a versatile and functional environment for everyday needs. It features:
- Grocery stores such as Rimi;
- Popular dining options like LIDO and Vairāk Saules;
- Fashion and apparel retailers;
- Electronics stores;
- Beauty salons;
- Optical and pharmaceutical services;
- Banks and telecommunications providers;
All in one place — combining convenience with comfort.
Accessibility:
Its location ensures easy access for both local residents and transit visitors, including those heading to Jūrmala. The center is also well-connected by public transport, making it easily reachable for youth and students.
