Digital Out Of Home advertising

Digital Out-of-Home (DOOH) advertising is a marketing channel that leverages digital infrastructure in outdoor environments. Within our product network, this includes a variety of digital screens located across Riga’s streets, shopping centres, and the central railway station.

DOOH advertising in Riga has seen rapid growth in recent years. We’ve already installed over 150 screens of various formats throughout the city, offering advertisers an excellent opportunity to expand their digital campaigns with flexible planning and relevant content.

From broad city coverage to enhanced brand engagement, we offer diverse formats and advertising environments to help you deliver campaigns that best match your brand’s goals.

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Digital Out-of-Home (DOOH) advertising combines the power of technology with the dynamics of urban life, creating an integrated and multi-layered brand presence.

Our network of digital screens - strategically placed across Riga’s streets, shopping centres, and key traffic intersections - functions as a coordinated system that adapts to people’s daily routines and rhythms. It ensures repeated and contextually precise exposure of your message to the audience, enhancing brand visibility and relevance.

Digital outdoor advertising can be a powerful tool to help brands reach their audiences as they move throughout their every day lives. From large scale coverage to increased engagement, discover where, how, and why DOOH is the right channel for your brand.

Coordinated Communication

Digital Out-of-Home (DOOH) advertising within our network forms an integrated communication infrastructure that strategically aligns with urban mobility patterns. It’s more than just a collection of individual screens — it’s an interactive platform where each format plays a distinct role, reinforcing your brand message across different contexts and times of day.

Format Synergy

‍From busy street intersections where messages are noticed in passing, to shopping centres where audiences are more receptive to consideration, and station corridors where advertising becomes part of the daily travel rhythm — our formats complement one another to ensure effective engagement with people at different times of day and across diverse urban environments.

Visibility and Impact

A brand message consistently repeated across multiple environments creates a multi-layered presence that not only captures attention but also builds recognition and influences decision-making.

Our DOOH network is built on a deep understanding of people’s daily routes and habits, ensuring that brand messages are delivered precisely where audiences are most receptive to information. This approach allows your brand to be present at all key moments of the day — from the morning rush, to the afternoon shopping mindset, and the calm evening journey home.‍