Oudoor advertising
Modern, technology-based advertising solutions that help your brand stand out and connect with people - in the right place, at the right time.
There’s no more powerful way to amplify your brand message than through public space advertising. Out of Home medium is truly unmissable — the ideal platform for boosting visibility and driving engagement, locally and globally.
Our Out of Home (OOH) portfolio offers brands and agencies an innovative and flexible approach to reaching audiences and achieving campaign goals. Explore the possibilities below.
Why OOH advertising?
Out of Home (OOH) advertising is one of the world’s oldest forms of communication — and thanks to continuous development and innovation, it remains more relevant and effective than ever.
One of OOH’s greatest strengths is its ability to reach people beyond the home. It’s visible in everyday life —on the streets, in shopping centres, and along daily routes — making it an unavoidable part of the urban landscape.
Advertising in real-world environments enhances brand credibility, with research showing a 26% increase in brand trust and loyalty when OOH is included in multi-channel campaigns.
OOH is also one of the most effective channels for building a positive brand image and driving cross-channel performance. Studies reveal that OOH exposure leads to a 28% increase in in-store purchases and a 56% increase in online purchases.
Additionally, mobile searches made outside the home are 38% more likely to result in a purchase than those made at home — offering advertisers even more opportunities to influence consumer behavior and drive results.
*Sources The Moment for Trust, 2021; Talon Benchmark Studies; Posterscope Effectiveness Database, 2016-2020; The Point of Search, 2023
Digital Out Of Home advertising
Digital outdoor advertising in Latvia and Europe has experienced rapid growth in recent years, reaching 83% of the adult audience each week, according to industry data (Route). "Bauer Media Outdoor Latvia" offers more than 140 digital screens in Riga, in locations with the highest footfall and high visibility. They deliver messages tailored to the audience's habits and needs - hundreds of thousands of people every week.
Programmatic OOH advertising
Programmatic Out of Home advertising is one of the fastest-growing media channels and an important part of any modern omnichannel marketing strategy. It offers digital buyers a unique opportunity to seamlessly connect with audiences both online and offline, delivering relevant messages in real time and in real-world environments. What makes programmatic DOOH especially powerful is its ability to deliver impressions based on actual audience exposure, ensuring that brands pay only for real, measurable contacts.
Our advertising formats
Our digital Out of Home advertising network combines city streets and shopping malls, reaching 90% of Riga’s population within just two weeks (source: Norstat). With high visibility and proven effectiveness, every format in our portfolio reinforces our role as a Platform for Brands — every single day.
We offer flexible formats that can be tailored to any campaign objective — whether you're looking to boost visibility, drive sales or strengthen brand perception.
Street Digital
.avif)
FAME: Led screens
Shopping Digital
Pillars
Why advertise your business with Bauer Media Outdoor?
Bauer Media Outdoor has long been a leading force in the Out of Home advertising industry across Europe, continuously expanding and innovating its solutions to deliver the most effective campaigns in collaboration with brands. Decades of experience in outdoor advertising enable us to professionally guide and support our clients throughout their campaign journey.
As a Platform for Brands, we offer a wide-reaching, measurable advertising environment that can be tailored to meet the goals of any campaign — whether it's increasing visibility, driving sales, or strengthening brand image.
As a Platform for Good, we go beyond advertising. We actively support initiatives that contribute to societal growth and invest in environmentally friendly infrastructure across all levels of our operations.
